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33 Ways to Increase Pins & Repins on Pinterest

by | Oct 2, 2017 | Marketing, Pinterest, Social Media | 3 comments

I'm a huge fan of Pinterest & lately I haven't been giving it enough love! My ideal customers are Pinterst users by default so I really should be using that platform as my primary location to connect but I've fallen into the FB trap LOL!

Who primarily uses pinterest?

➡️ Women. The platform is an astounding 81% Women!
➡️ There are 70 MILLION users from the US ALONE!
➡️ 150 MILLION active users monthly!
➡️ 2 Million users save shopping pins DAILY (Fb we ignore sales!)
➡️ 40% of new sign ups are MEN! (It's catching on guys don't miss the train!)
➡️ HALF of Pinterest users income is $50k or greater per year
➡️ Millennials are using Pinterest as much as Instagram!

So let's dive into the 33 days to get more pins & repins!

✅ Time it - Pin between 2pm & 4pm Or 8pm & 1am
✅ Pin on Saturday for most repins
✅ Use Group Boards
✅ Pin the same thing on multiple group boards
✅ Space out your pins by an hour to ensure each gets attention
✅ Label your images they get more attention
✅ Popular selection. Repin popular content (it gets pinned often)
✅ Measure Results - Analytics will show what content your audience enjoys
✅ Cross promote your pins - share pins on Facebook & twitter. Embed them into your blog posts
✅ Add Categories - This increases exposure
✅ Thank pinners for repinning your content, they will likely repin you in the future because you're building a relationship with them!
✅ Use CTAs in descriptions asking people to repin!
✅ Be unique - You want images to stand out and draw the views eye to them
✅ Pin more, repin less. Pins directly from the website get more visibility.
✅ Verify everything you pin so your followers trust you don’t pin spam
✅ Use red(ish) images. They get twice as many repins as blue!
✅ Use more colors – you’ll get 3x the repins
✅ Pin taller images they get 60% more repins (Aspect ratio of 2:3 is good!)
✅ Use light images and benefit from 20x the repins than you’d get using dark!
✅ Balance saturation for a 10x boost on repins – desaturated images don’t do well
✅ Use 10% or less background for a 4x boost getting repins
✅ Use smooth textures for 17x the repins
✅ Avoid putting faces on pins, they decrease your repins
✅ Descriptions with 300 characters get the highest number of repins
✅ Use popular words, love, home, things, style, ideas are searched the most
✅ Pin relevant images that your followers like and stick to your brand and board categories

Some extra tips to get more pins from your website!

✅ Add a pin it button to your site you’ll get 7x the pins!
✅ Use a hover over pin it button
✅ Let people know that you love when they pin your content
✅ Use call to actions on the image it’s self!
✅ Label ahead of time, so the description is there when it gets pinned (this is open graph)
✅ Give incentives like contests & offers requiring pins to win

Cynthia Schomp on EmailCynthia Schomp on FacebookCynthia Schomp on InstagramCynthia Schomp on LinkedinCynthia Schomp on PinterestCynthia Schomp on TwitterCynthia Schomp on Youtube
Cynthia Schomp
Cynthia is the founder & CEO of The Web Presence Boss Group a community for business owners & entrepreneurs to build their business and online presence. You can work 1:1 with Cynthia by hiring her team to build out your lead generating membership website or schedule a strategy call with her.

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