websites without the headache!

Designed for results. Loved for Style.

Brand · Website · Mobile Apps · Marketing

At The Web Presence Boss Group we strive to make your online presence a high powered results driven marketing tool. Our process is to identify your business goals and develop an action plan to meet your long term financial goals through marketing and sales in a manageable amount of time.

Our 5 Step Process

 

Take Inventory

We will identify your current business assets such as your website, existing marketing methods, social media accounts, price points for any products, services, and offers. We even take a look at your customer service and the customer journey.

Identify Opportunities

Once we have an understanding of your business, goals, & abilities we will brainstorm additional avenues your business may need modified, removed, changed, or added.

Plan

After discussing opportunities and identifying key points to reach your goal we will form an action plan to get you there without overloading your plate.

Take Action

This is where we begin implementation of the plan. We build the new assets for your business such as a new website, implement marketing strategies, and create digital products such as books.

Review & Adjust

Once everything is in place and you’re action plan is in full effect we will review the data collected as visitors and customers interact with your business to improve your results.

Actual Client Brand Board

taking inventory

Brand · Website · Mobile Apps · Marketing

Let’s review the general areas of opportunity we most frequently identify when supporting a business during their launch and growth stages.

Actual Client Book Cover Art

The 5 Pillars of your asset inventory

 

Take Inventory

We either start from scratch or improve upon your existing brand to infuse marketing psychology in your visual design & messaging. This typically includes websites, logos, print materials, signage, advertisements, and other elements to establish credibility.

Copywriting
Your messaging is the key component in establishing authority, trust, and emotional connection with your audience. With these properly infused into your website, sales pages, advertisements & other visibility avenues an increase in interest surges.
Customer Journey
When the process is simplified for, the customer, the end result is always increase in conversion, customer loyalty, & word of mouth referrals. The journey starts with first interaction and ends at the end of your customer life cycle (exit) then cycles for repeat business.
Content Marketing
Everything, from newsletters, social media, & presentations needs pursasion marketing injected into it. Content generated to inform, excite, & educate with a strong call to action bring interested parties into your customer journey.
Offers, Services, & Products
Every business needs entry level zero or low cost offers to generate leads. This could be workbooks, whitepapers, mobile apps, software as a service, ebooks, physcial books etc. These can start out as automated offers and lead up to a high ticket program offering. These items inject additional revenue into your business.

opportunities

Brand · Website · Mobile Apps · Marketing

Let’s review the general areas of opportunity we most frequently identify when supporting a business during their launch and growth stages.

AREAS OF INTEREST TO INCREASE REVENUE

 

Goals

Identifying your goals and making the game plan to reach them is priority one. We help you set realistic goals and plan for a timeline that is attainable for your unique situation. Our number 1 interest is financial goals met.

Existing Offers, Products, & Services

Together we will comb through your existing income generating items to figure out a best fit pricing strategy. Many clients haven’t even realized their pricing is broken causing cash flow leaks and hurting customer retention.

Low Impact Injections

These are the products and services your existing clients may purchase as upsells to your existing offers.

High Impact Injections

These are cross-sell opportunities you may want to consider offering to your buyers and have their own low impact injections to help dramatically increase the average of dollars spent across transactions.

Website & Digital Assets to Consider

Your website is a prime location to create a digital asset as an evergreen offer. A mobile app, membership, software tool, ebook, workbook, physical book, member directory, etc can be created and kept up with minimal effort and continue to drive up visibility and/or sales depending on your goals. These make fantastic injections for your business.

example of our online course system

Making The Plan

Brand · Website · Mobile Apps · Marketing

We use our business planner to craft a strategy unique to your business goals and provide your with services to execute them in the next step.

Actual WORKBook Cover Art

Crafting Your Unique Plan

 

The Workbook

Your workbook is more than a planning tool for working together. It keeps you accountable to meeting your goals. You will rely heavily on this for building habits for success in your business.

The Action Plan

Finally, we map out a playbook to meet your goals. This is a list of actions for us. The items mapped out are put into production then go immediately into implementation for data collection during the next step.

Accountability

Every good plan needs accountability on both ends to reach it’s endpoint – your goals crushed! From the very start we will have regular check ins scheduled to review where in the process we both are and support each other along the way by maintaining excitement about the next step & making sure we each have the tools to continue making wins – you increasing revenue & visibility & us having what we need to make decisions to move forward. This is a 2 way street, if one falls of we all fail!

Maintaining Momentum

Everyone needs a nudge time to time to during the process. We want to hit this one on the head from the get go because this isn’t a fun or easy process for most people. Let’s be honest, you’re probably not a marketing geek like us & we certainly aren’t nerdy about your expertise. Excitement inevitably dies out. The momentum moving forward needs to continue to build & we make sure of this by implementing the element of fun & compassion in our interactions. If either party feels the other might be struggling, it’s ideal to maintain compassion & do what we can to use positive motivation & gratitude to fin our way back on track with a positive outlook towards each other!

Take Action

Brand · Website · Mobile Apps · Marketing

We take action and implement your unique plan by creating new assets and improving existing ones as well as implement your marketing strategies.

Implementation of your unique plan

 

Creation of Assets

This is the exciting part for our clients. They begin to see their new assets rolling out and excitement goes through the roof. New website, new documents, new mobile apps, and all the planned details begin falling into place.

Improve on Existing Assets
With your plan in mind we tackle modifying your existing assets so they are in line with your goals.
Advertising
Once your customer journey is finalized we begin running ads on various networks such as Google & Facebook.
Marketing
This is a part of advertising, it’s listed as a seperate item because advertising is a practice and marketing is both practice and research. Marketing involves consumer behavior and marketing research – we do part of this in the beginning to create the plan and again here during take action because we want to test the market to make sure we are on the right path with your plan or steer what we have in the right direction based on initial feed back.

Actual Client Mobile App

Review & Adjust

Brand · Website · Mobile Apps · Marketing

We take action and implement your unique plan by creating new assets and improving existing ones as well as implement your marketing strategies.

Actual WORKBook Cover Art

Crafting Your Unique Plan

 

The First 90 Days
Collecting information is our main concern during the initial 90 day window of launching your new plan. It takes a full 90 days to get a full scope of how your audience is impacted by the new assets and customer journey.
Review Data
Once we have the data we can identify any missed opportunities and improve for reaching better results. We look over how users on your website are interacting, we look at how much visibility you are recieving and from where.
Plan Adjustments
We identify where the sales are strong and make a plan to strengthen your authority in the marketplace.
Marketing
This is a part of advertising, it’s listed as a seperate item because advertising is a practice and marketing is both practice and research. Marketing involves consumer behavior and marketing research – we do part of this in the beginning to create the plan and again here during take action because we want to test the market to make sure we are on the right path with your plan or steer what we have in the right direction based on initial feed back.

Packages

Brand · Website · Mobile Apps · Marketing

We take action and implement your unique plan by creating new assets and improving existing ones as well as implement your marketing strategies.

Package One: One Page & The Essentials $1299
Package Two: Five Page Website $2499
Package Three: Five Pages & A Blog $3499
Package Four: Fifteen Pages w/ A Blog & Shop $4999
Package Five: Courses & Memberships $5499

Flat Rate $1299

Website Essentials

 Build high quality websites designed to market your business.

All website builds come with the essentials listed below.

Core Pages

Every website needs a few standard pages such as the “Home”, “Privacy Policy”, & “Terms & Conditions” pages. These are the minimum required pages you need to market your business online.

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Security & Backups

Every website needs protection from hackers. Active security will block login attempts & backups will protect you if an intrusion does happen.

Mobile Optimized

Website are viewed on mobile more than a desktop these days. Every website is built for mobile view first. This is key for keeping your customers on your website.

Email Optins

Every business needs to collect email addresses from their customers and visitors. This is a key starting point in online marketing that should never be skipped or saved for later.

Flat Rate $2499

5 Page Package

 Build high quality websites designed to market your business.

All website builds come with the essentials listed above.

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Additional Pages

In addition to the core page in essentials you’ll gain 5 more pages for About, Thank you, Offers/Services, & general information pages.

Custom Graphics

Additional graphics support to really make your opt ins and offers pop using product mock ups such as book covers and iPhone podcasts.

User Tracking

Integration with services like Google Analytics, hotjar or a CRM to track where users are most interested on your site for optimizing like a pro.

Social Integrations

 Additional features such as displaying your Instagram feed, tweets, or FB page follow to help grow your social media presence.

Flat Rate $3499

10 Page & A Blog Package

 Build high quality websites designed to market your business.

All website builds come with the essentials listed below.

Additional Pages

All bloggers need additional pages for various opt ins and thank you pages. You’ll always have the ability to add more pages but this package is the typical amount needed.

Unlimited Blog Posts

 Add as many blog posts as you wish. Your website will be configure for various categories per your request & just start adding posts without limitations.

Pinterest Optimized

Bloggers are seeing huge shifts in their traffic when they pin their posts. Pinterest is a leading driver in website traffic next to google.

Flat Rate $4999

15 Page w/ Blog & Shop Package

 Build high quality websites designed to market your business.

All website builds come with the essentials listed below.

15 Pages

Pages, Posts, & Products. Fifteen pages is more than enough to get your shop online with a few blog posts and the standard pages needed to start selling.

Online Shop

Start selling physical or digital products right away. Your store will connect to various payment gateways such as PayPal, Stripe, and Square.

Customer Tracking

Integrate your shop with your CRM to track your customer activity on your website.

Various Add Ons

Sell a subscription product, offer product variations, and much more! Just ask. (Courses & Memberships will be an additional investment)