Spoiler: Probably Not. Here’s Why.
So you’re in the online biz game, right? You’ve got products to sell, services to offer, and a website that’s your online storefront. Now, you might be tempted to throw a carousel at the top of your homepage. “Let’s pack more info!” you think. But wait—let’s break down why this popular web element might not be your best play.
Carousels: Good for Fairs, Not So Good for Conversion
Yeah, they look slick and can house a lot of your marketing messages, but guess what? They don’t really do much for user engagement. In fact, they’re kinda like white noise—lots going on but nobody’s really listening. And if you’re thinking they work wonders for showcasing products or offers, the numbers don’t back it up. User testing reveals that people seldom click past the first two slides. So much for showcasing, eh?
The Carousel’s UX Fails
Let’s get real for a sec. Carousels are often a UX nightmare. Whether it’s messing up screen reader flow for accessibility or causing ADHD folks to lose focus, these revolving banners rarely add value to user experience. So unless you want to frustrate your potential customers, maybe skip the carousel.
Google-Proof Your Carousel (Or Just Don’t Use One)
Ah, SEO. The bread and butter of any online venture. Did you know that carousels can actually harm your SEO? From slowing down your page load times to messing with your headings, it’s not a good look for Google. And bad SEO = less visibility = less money. You do the math.
Better Alternatives to Carousel
Look, it’s not like your options end with carousels. There are smarter ways to get your message across:
- Go static with a high-impact hero image paired with a killer headline.
- Use accordion elements to let users expand the info they’re curious about.
- Keep it simple with straightforward image-text-button banners that people actually engage with.
The Final Word
There are better ways to win customers than relying on a flimsy carousel. So unless you’re running a digital merry-go-round, keep your feet on the ground and opt for more effective web design choices.